Greenwashing

With growing concern about climate change and rising energy costs, consumers are increasingly conscious about the environment, and also increasingly drawn to environmentally friendly products--one need only look at the car dealerships filled with unsold SUVs for evidence. Some corporations are more than happy to exploit the public's newfound environmental awareness, "Greenwashing" their corporate identity by launching PR campaigns to trumpet that they are "going green" or are now more "eco-friendly," without making the hard decisions and sacrifices that actually doing so would entail.